Hey, plumbing owners! My name is Matt Maglodi, and I’m the owner and founder of Online Advantages and our latest venture, Digital Marketing For Plumbers By Online Advantages. I just wanted to take a moment to say hello and tell you a little about me. You’ll be able to read more about me later on, but these are the things I think matter as you’re looking for digital marketing for plumbers!
Just like you, I’ve been in the trenches. I’ve gotten dirty. I’ve bled. I’ve waded through raw sewage, flooding from burst pipes, scraped my knuckles on galvanized, and dealt with the things you and your people do daily. So I know how stressful and thankless the plumbing industry can be and how much work and skill goes into keeping plumbing problems from happening in the first place and fixing them when they occur.
After ten years of offering the very best internet and digital marketing and SEO solutions around, I decided to specialize in services explicitly geared to plumbing contractors and the plumbing industry. Everyone on our staff is really proud to offer Digital Marketing for Plumbers by Online Advantages, so we can bring you digital marketing for plumbers BY a plumber! Because we’re an advertising company and plumber marketing firm run by someone who has experience in the field, you can feel confident you’re getting a marketing partner you trust to give you honest answers, straight talk, and actionable information you can count on to take your company’s online presence to the next level without having to worry about whether you’ve hired a plumbing marketing agency that’s up to the job.
I look forward to allowing you to meet the team and working with you to help you meet your business’s growth and revenue goals by taking care of all that online marketing stuff so you can focus on the best plumbing companies marketing around—delivering excellent service to your customers, whether you’re installing garage doors in homes or cleaning up after a fire protection incident. Thanks for taking the time to look around, and everyone at Digital Marketing for Plumbers by Online Advantages looks forward to speaking with you soon!
Matt Maglodi
Owner & Founder, OnlineAdVantages.net
These days, plumbing business owners are aware that no matter how “old-fashioned” your plumbers’ values and service ethics might be, having a robust online presence that includes digital advertising and social media marketing planning and implementation are essential cornerstones of your plumbing company’s survival and ongoing brand awareness. A good online marketing strategy that runs the gamut of needs for plumbing companies, from promoting your business to potential customers on search engines to the efficiency in leads and sales generation that arises from higher conversion rates, is imperative. Whether you’re just bringing your business online or you want to focus your marketing efforts on the development of your reach, online presence, and sales funnel, there’s a lot to do and more to learn if you want your marketing efforts to pay off and be done right.
Do you know where the plumbing leads generated by your current plumbing marketing and advertising are coming from right now? It may surprise you to learn that most plumbing businesses, even the ones that have a marketing manager, have only the vaguest idea of where the bulk of their inquiries and booked jobs are coming from, making it harder to take their plumbing companies to the next level. What about what people are saying about you online? Even if you’re working with a digital marketing company, they may not be reporting all the information you need to know for online reputation management purposes, including negative reviews and incorrect or untrue information about your company that might show up in search results and poison potential customers against you before they ever click on your plumbing website!
For nearly 15 years, we’ve been helping home service businesses and skilled trades effectively market and position their provided services in front of the people in their local area who most need them at the moment they’re needed! We are the plumbers marketing company that offers a complete source of solutions for internet marketing for plumbers, with a marketing tool kit dedicated and geared specifically to the needs of plumbing contractors that most contractor marketing agencies simply cannot match.
Digital Marketing for Plumbers by Online Advantages is pleased to offer the following services and marketing solutions designed for plumbers and plumbing companies:
We speak specifically and professionally to your needs and those of your customers, so you can see how and why this suite of tools works to increase your lead generation and grow your business. Unlike many so-called plumber marketing agencies, everyone on our staff is a passionate plumbing marketing agency expert who understands what you’re looking for and what they need to do to provide it. They also do everything they can to ensure you can rank higher in local business search results, so when a potential customer Googles local plumbing industry professionals, the odds are better you’re the only plumber they’ll call!
This commitment to serving the plumbing industry with a top-flight suite of plumbing SEO and plumbers’ digital marketing services has made Digital Marketing for Plumbers by Online Advantages the plumber’s marketing agency of choice for clients across the USA, from Phoenix to Philly and Tucson to Tukwila. We give everything we have to help you grow your plumbing business as more than just a hired contractor but as your trusted marketing partner.
Check the home page and then pick any random blog posts if you have them. Business owners who otherwise have nothing else in common and don’t share business tips with each other generally agree it’s better to have as many types and topics of content marketing across your site as possible, from video marketing to simple plain text in your recent post history.
The question you need to ask yourself here is, does your site offer content that actually delivers information users can continue to benefit from after they close the page, or is it basic, bland “wallpaper” content that has no chance of claiming a reader’s attention (you could offer helpful content, like what to do to avoid bursting pipes)? If you’ve decided your answer leans more toward the latter, this creates an opportunity for inspiration so you can think about new ways you can engage your customers.
Some examples of this include customer referral programs that reward existing customers when new customers start calling, new equipment and services your company is deploying, such as adding garage door installation and repair or new HVAC software and plumbing software you’re using to diagnose problems, and taking time to answer frequently asked questions about plumbing issues from viewers.
Digital Marketing for Plumbers by Online Advantages is here to give you the real talk and straight answers you need to make sense of “all that digital marketing stuff!”
Digital Marketing for Plumbers by Online Advantages is here to give you the real talk and straight answers you need to make sense of “all that digital marketing stuff!”
Answer: Think of your digital marketing the same way you might think of a customer who tells you their plumbing is working “fine” even when they’re wasting water they can’t account for, even on the hottest summer days when sprinklers, outdoor portable splash pools, water balloon fights, and other outdoor recreation become staple ways to beat the heat. In the customer’s case, a simple adjustment to a fitting or a quick leak repair could save them hundreds of gallons of water every month and drive their water bill down to something more manageable.
Plumber marketing works much the same way. Sure, word of mouth is an important tool for plumbers, and since our owner and founder are one, we’d never argue otherwise! But what word is going around about your company, and what “mouths” are being used to deliver it, like Twitter, Instagram, YouTube, and even your local news?
Our singular focus is to help you grow your business, so the other guy is chasing the crumbs you leave behind, not the other way around!
Of course, the online element is only one part of the whole puzzle. As long as you and your team continue to deliver excellent, reliable, friendly service when you have to deal with customers in the real world, even when there’s a plumbing emergency at 3 am, and you’re not catching your customers at their best selves, you can encourage them to become both IRL and online brand ambassadors for your plumbing company. In this way, online marketing drives real-world performance, which drives online marketing, which drives real-world performance. You end up with a tighter system, fewer leaks, and more revenue to develop your brand and keep generating more worthwhile leads.
So why would you turn down more opportunities to earn both money and a great reputation among your customer base? And can you afford to? If you’re reading this, the answer is probably “No,” which is why Digital Marketing for Plumbers by Online Advantages is the one-stop marketing solution your plumbing company needs to stay viable and vibrant after the other guys have closed their doors!
Answer: The entire point of Digital Marketing for Plumbers by Online Advantages was to create a company that marries intimate, time-tested knowledge of online marketing and proven results with the unique needs, wants, and demands of the plumbing industry, both contractors and customers. Our job is to make your plumbing business the obvious choice for customers by combining cutting-edge SEO and marketing optimization tools with content that gives you a clear and obvious boost over your competition. We do this by taking the time to get to know not just your business but your company from the inside out. How you interact with customers. What your company service ethos is. How your business delivers superior service in a way, your competition doesn’t or can’t. What sets your company apart from all the others out there, and why do people in your local area need to know your name?
Content marketing: Do you have dedicated landing pages for all your services on your plumbing website? If not, this is the first thing you should do. Your landing pages should be designed with a good, solid, creative mix of information, facts, and helpful tips for your customers, so they’ll learn to come to you for ideas and suggestions as a matter of course. This, in turn, means you’ll develop a relationship with them that makes it more likely when they have a plumbing job they can’t handle, they’ll be calling your plumbing business to get it resolved!
GMB optimization: Having a Google Business Profile (formerly Google My Business) complete with accurate, up-to-date information and hours is crucial for plumbing webmasters and business owners who want to get more plumbing leads. One of the biggest benefits of this is having your plumbing company show up in Google Maps, making it easier to plug into your local business community and take your company to the next level.
Paid advertising: Pay per click PPC ads, Google Ads, Facebook Ads, and other paid marketing, and advertising strategies might be worth exploring. However, if your budget prohibits you from hiring a dedicated plumbing marketing expert, you may want to save your money for now. While paid advertising can be a powerful marketing tool, if you do it improperly or your marketing planning and management are out of step with what your customers are seeing, you might lose months of budget and years’ worth of potential opportunities for promoting your business.
Social media marketing: This is probably the single best marketing avenue you can pursue aside from the content on your own website. The reason for this is because, uniquely among other methods of generating plumbing leads, all that’s required to start a discussion on social media is to post something and reply to the answers you get. It’s just that easy! You may suggest a fix to a simple problem or take a poll on the most common problems customers in your service area face with their plumbing. This, in turn, can help you develop of strong social media presence and revamp your content and social media to direct your plumbing clients’ attention to the services you offer. When people sense you care enough to speak directly to THEM, instead of just tossing marketing blurbs into the Blue Nowhere, they’re more likely to support your business because they feel sure that you care enough to give them information no one else would. This means you’re always winning their trust—and if you can back that trust with action, that’s even better!
Website chat: If your web hosting package and web design for your plumbing website allow for the addition of direct online chat, this can be a useful tool for gaining more website traffic. Some people don’t want to talk on the phone or send an email, but they still need real-time answers and information, and if your website development will let you put this functionality in, it’s a quick way to grab customer loyalty (and money) right out from under your competition!
YouTube videos: Whether you’re explaining the proper way to loosen a stuck valve or explaining why some jobs are strictly plumbers only, making a video post on YouTube or Vimeo can be a great, fun way to enhance your SEO strategies while reaching your target customers in a way that many plumbing companies can’t or won’t Some plumbers worry that a video shot on their iPhone, while they’re driving between jobs, will look silly or unprofessional, but it doesn’t have to! What matters is that to use videos effectively in plumbing companies’ marketing, you need a little understanding of how keywords work, what you’re going to say, do, or show in the video, and how that is going to lead to happy customers. Even amateurish-looking video marketing, like you’d expect from a lemonade stand, can be helpful to grow your plumbing business, as long as it doesn’t come across as insulting or actively offensive to customers in your city. In fact, in some cases, customers might be more willing to try clicking on your site if you do something cheesy like rapping the steps to turn off a water main safely or how tell if you need to call 911 before you call a plumber!
